PPFA Consumer Awareness Committiee
"John Barlowe named to national committiee"
August 30, 2010 By
The Professional Picture Framers Association (PPFA) has launched a Consumer Awareness Committee to raise the
profile of the custom picture framing industry, and to help PPFA members attract customers.
Mary Fender, MCPF, Frame Nation, Richmond, Va., will chair the new committee.
“I’m so excited about what we’ll be able to do, and know we’ll accomplish much as we formulate the plans to create
a framing buzz world-wide and locally,” she says.
Members of this international committee are: John Barlowe, The Frame Shop, Holland, Ohio; Kirstie Bennett, The
Framer’s Workshop, Berkeley, Calif.; Gary Blitsch, Framewoods of Topeka/SouthWind Gallery, Topeka, Kan.; Jared
Davis, MCPF, GCF, Megawood Mouldings, Brisbane, Australia; Karla Elder, CPF, GCF, Jackson’s Extraordinary Custom
Framing, Spruce Grove, Alberta, Canada; Lynn Fey-Duncan, Larson-Juhl, Norcross, Ga.; Karen Haden, EAZE Framing,
Nashville, Tenn.; Mikki Kavich, CPF, Mikki’s Frame Shop, Crossville, Tenn.; and Paul Thomas, Lifesaver Software,
Holly Springs, Ga.
Stuart Altschuler, CPF, GCF, Prestige Framing Academy, Woburn, Mass., a director on the PPFA executive board, will
serve as board liaison. Sheila Pursglove will serve as PPFA staff liaison.
The Consumer Awareness Committee is the brainchild of PPFA President Ken Link, CPF, Picture This & More, Alton,
“Finding ways to educate consumers on custom framing and drive them to member stores has been a priority PPFA
initiative for several years,” Link says. “The recent economic downturn has continued to heighten the need to help
PPFA member stores draw customers, new and repeat, often as a means for survival, and has focused the need to find
less costly ways of reaching consumers than through expensive traditional media.
“The emergence of social media has potentially opened avenues to reach the consumer marketplace quickly,
inexpensively and with a recurring message that can be broadly distributed through the consumer network as a means
to reach our potential consumer base, providing awareness and information about custom framing and the advantages
of using PPFA member shops,” he says.
“The use of grassroots traditional media also will be explored to assure PPFA members get the broadest consumer
“John does absolutely wonderful work. He has a great eye and attention to detail.”
|Renay Conlin , General & Artistic Director , Toledo Opera
June 29, 2009
“John is a meticulous custom framer who's attention to detail shows not only in his craftsmanship of
framing skills, but also in the manner in which he operates his retail business, Frame Shop Art Gallery
& Gifts. Although a frame shop owner for only the past 5 years, John brings to the custom framing
industry similar mechanical and design skills of 20 years in the Kitchen Design industry. His
commitment to serving his customers well is illustrated in his approach to embracing technology and
innovation within his frame shop. John is a active participant in his local Professional Picture
Framing Association Chapter. John has an open attitude towards working and networking with fellow
retailers and business people regardless to locale, while he continues to stride in setting his own
|John Ranes II , Owner , The Frame Workshop of Appleton, Inc.
April 4, 2009
“John has provided quality framing for our organization, that has far exceeded our expectations. He
also provides many different products/services that can enhance, display and preserve pictures, awards
and various mementos.”
|Keith Daly, April 9th. 2009